![]() Gaining 50 or more reviews per product can result in a 4.6% increase in conversion rates.Customers use reviews to learn more about the product, to get answers to questions, and eventually get more comfortable making a purchase. Reviews build trust in a virtual world, where customers can’t see and feel the product before purchasing. With such a powerful reach, building positive reviews and managing negative ones becomes vital for every eCommerce business. As much as 84% of people trust online reviews as much as friends, and 90% of online shoppers read customer reviews before making a purchase. Sellers cannot afford to overlook the influence of reviews, both positive and negative, on eCommerce revenue. ![]()
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